On 7 November 2025 Sarkor announced a rebrand and an update to its corporate identity. The company introduced a new logo, which it described as concise and contemporary, and a revised palette of dark graphite, orange and white, together with a single style for its communications and visual materials.
Sarkor said the change would reach every part of the business: the website, corporate resources, advertising materials, interfaces and customer-facing services. It presented the new identity as bringing together the innovation, quality and trust accumulated over what it called almost thirty years in the telecommunications market, and said it corresponded to a new company strategy. That strategy has not been described publicly beyond this sentence.
The announcement was published in Russian and Uzbek on the company’s own channels. Sarkor Telecom was founded in 1996.